The Path to More Customers:

1. Design A Professional Site

• Pleasing to the eye
• Easy to navigate
• Informative & fun

2. Create a Customer Magnet

• Give Away "Virtual" Products
• Get their e-mail address
• Get permission to communicate with them
• Use this in offline marketing too 

3. Automate e-mail Delivery

• Use a complex auto-responder
• Personalize each e-mail 
• Provide information; don't sell
• Comply with the "Can Spam" act
• Link to specialized web pages 

4. Track Results

• Code each e-mail with tracking codes 
• Code links inside the e-mail too 
• Have a sophisticated data collection system
• System creates easy to read reports

5. Analyze Results

• Real-time reporting 
• Check who opened e-mails 
• Check how many times e-mails were opened
• Check who clicked on sales links
• Which sales links were most popular?
• New subscribers?

6. Go Back to Step 1

• Spend advertising dollars more effectively
• Quit wasting money
• Retain more customers
• Find more prospects
• We do most of the work for you