e-Marketing Overview

e-Marketing is an essential part of any advertising and marketing campaign because it's the perfect way to build a list of customers and prospects that expect to receive periodic e-mails from you. The key to a great e-mail marketing campaign is to build your list by asking customers and prospects to give you their permission to send messages to them. (The last thing you want to do is buy a list. Do you want someone buying your name?)

Put yourself in your customer's shoes. Unsolicited email (Spam) is something that no one wants cluttering their mailbox.  However, get a customer's permission to send him or her information that will make their lives, jobs or finances better or easier and you'll have a subscriber for life.

Many people who have lists tend to use them incorrectly. It's easy to want to send blatant advertising to your subscribers but it normally doesn't do much good. The minute they open the email and recognize it as an advertisement, they'll click "Delete" or they'll ask to be removed from your list. Again, think about what you read and delete. Would you continue to receive emails from someone that only advertises to you, with nothing else in it that would benefit you as a person? You may let it go once or a few times but not for long. After a few of these ads arrive, you would be searching the email for the "Unsubscribe" button and, you would more than likely perceive the sender as a Spammer -- not a label you or your company wants.

Add a little relevant content that will be of interest to your subscriber and the whole scenario changes. Just like your daily newspaper, as long as you have something interesting to read, you don't mind the advertisements. Since the email newsletter isn't nearly as long so your ad, if the ad is placed and written correctly, it will get read. Unlike your newspaper, though, you will know if and when they read it.

Marketing isn't marketing without management and you can't manage what you can't track and analyze.

Fortunately, with today's technology, you now have the same opportunity to manage, track and analyze your marketing efforts as the big corporate giants.

Using the MousEffects e-Marketing System, which is comprised of our sophisticated sequential autoresponders and our powerful email tracking and reporting system, you have incredible data at your fingertips that will help you make good decisions about spending your advertising budget.

Think how important it would be to know what every customer wants, what their interests are and to be able to be right in front of them when they're ready to buy. With e-Marketing from MousEffects, that's precisely what you get. Our system will not only send out personalized e-mails on a predetermined schedule but will know when a subscriber opens them, the date and time they opened them, what links they clicked and what pages they arrived to on your site. When we develop your e-Marketing plan, we use specially coded pages to help you understand who (and how many) visited each one of your product or services pages. Now you know that certain customer's are looking for product 1 while others are looking for service X by each of their e-mail addresses. Divide the email addresses into their respective interests and begin sending them more targeted email. Now your managing your marketing the way it ought to be done.

And, most all of it is automated so you can go on to do what it is that you do best.