E-mail Delivery Systems
Delivering your message on a timely basis is one of the most important things you can do in a marketing campaign. The important word here is "timely". It would seem that ensuring your messages are delivered properly would be an easy job where, in fact, it can be quite time consuming if you attempt to do it by hand or use the wrong system to deliver it
As an example of things that can go wrong, consider that you can:
- Send emails to frequently and you'll upset your subscriber
- Send emails too infrequently and they'll forget who you are and unsubscribe
- If you don't have a "double opt-in" policy you could be labeled a Spammer
- If you don't provide a way for your subscriber to unsubscribe in every email, you could be labeled a Spammer
- Send blatant advertising and you may be blacklisted for Spamming if you don't know the rules
- If you send your email on the wrong days you may have less of them read
- If you don't format them correctly, many of your subscribers may not be able to see them
It's easier than you think to mess up a perfectly good e-mail campaign if you don't know the rules. That's why many business owners rely on companies like MousEffects. We have sophisticated autoresponders that can.
- Schedule delivery down to the day and hour any time in the future
- Schedules multiple e-mail deliveries so you can get (and stay) ahead of the game
- Personalize the e-mail with your subscriber's name so it looks more like a message written directly to them
- Sets the message so that it gets delivered no matter whether your customer gets HTML or only text messages
- Places important Spam-complient content in each message
- Automatically removes subscribers who ask not to receive any more messages
- Automatically inserts new subscribers after a double opt-in message is returned
- Allows you to e-mail one or all of your customer base with specials or time-sensitive announcements
- Embeds invisible tracking code into each e-mail that reports back to the system each time the e-mail is opened
As you can see, a sophisticated autoresponder service can do a lot. If you had to do all of these things manually, you would most likely have to hire an employee to take care of it. With our system, we just set it and forget it. It does all of the work and you get all of the customers.
Contact one of our representatives for a "walk-through" of our Tracking and Reporting System. If you would like to see it in operation (demo mode), just go to the Tracking and Reporting System demo page. Log in using the Username "demo" and Password "showme" (all lower case letters).
You will be surprised how inexpensive it is to stay in touch with your customers.
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