The Power of Integrated Marketing Solutions

The old way ~ In the past we gave away cheap pens, coffee cups, mouse-pads and a number of other trinkets that within days will either be thrown away, lost or stuffed in a drawer somewhere with all of the rest of the "stuff". Wouldn't it be great if we could be unique in what hand our customers?

We also run television, radio and print ads waiting to see who shows up at our front door. We then guess how effective the message was and whether the media we used was the right one. It's not very scientific, but then, there's no other way to gauge this success... is there?


Today's way ~ Now it’s easy to give away "virtual products" that are personalized with all kinds of information -- from our company’s name to full-blown ads and everything in-between. You can now use affordable online scratch-off cards for cost-effective promotions or other virtual giveaways such as electronic books (e-books), software programs, desktop tools or games. These promotional products bear your name, logo and a targeted message for your prospective customers. The e-books and software play your message every time your customers and prospects open them (and since the message is dynamic, it can be changed at any time without the customer’s knowledge. The next time they open the gift, your newest message plays).

It's easy to implement the program too.  We set up everything to automatically run "behind the scenes". You and your sale people simply hand out business cards or certificates announcing the promotion and where the customer or prospect has to go online to receive it.  When they arrive at your site, they will be asked to fill out a short form in return for the gift.  Their contact information is kept in a secure location on our server for your use.  Either you can use the addresses with your present e-mail marketing program or use our system to deliver your message and track your results.

Your customers enjoy the gift and use it often because it's useful and fun. Each customer gladly offers their email address in return for the gift along with their permission to e-mail them. They tell their friends and relatives about it and they, too, go to your site to sign up to receive the gift so your list grows larger than any of the traditional ways and without any extra effort from you.

Using an automated email delivery system you constantly keep in contact with your customers and prospects so they always think of you first when looking for your product or service. Because of the gift you provided they feel obligated to you, which means they feel that they owe you something.  Continue to provide informative e-mails and more free gifts and they'll continue to read your message and be ready to give your product and/or service thought when they are in the market to buy. 

Each e-mail you send is personalized with your customer or prospect' s first name and is coded so you know when they were delivered and how many were opened. Within the e-mail are links that take your reader to new offers or specials. The e-mail tracking and reporting system tells you how many of your subscribers clicked these links and whether they took advantage of your offer or visited other pages on your site. Everything is available to you online or by e-mail in easy-to-read, real-time reports.  You don’t have to know a thing about the Internet to understand the reports either.  They are delivered in a user-friendly format that is easy to understand.

We code your web pages so that you can mention the gift in your traditional advertising also. As an example, when you run coupons in the newspaper or coupon books simply mention the free gift and the link to get it. We build look-alike pages with unique tracking scripts on each so that the system can track which media your visitors arrived from. That means there's no more guessing what's working and what's not.