Tracking & Reporting

How many times does a customer or prospect come into our place of business or call for information yet when they leave or hang up we have no way of getting back in touch with this all-important individual?

Now, just think how great it would be if we could stop every one of them and ask them for contact information and permission to send them periodic messages about our products and services. With enough imnformation we could even send them e-mails specific to their interests. Wouldn’t our sales job be much easier -- and much more effective?

Thankfully, with the evolution of permission-based email marketing, it has become quite easy for us to effectively communicate with them. When done properly, permission-based e-mail marketing can be the MOST effective means of branding your company, increasing the perception of your expertise, getting people to understand your “Unique Selling Position” and creating a feeling comfort with you enough that they wouldn’t think of buying anywhere else.

The power behind this type of e-mail marketing is the tracking and reporting that can be accomplished. Using the MousEffects Tracking and Analysis reporting system you will always have accurate information about your customer’s and prospect’s buying habits at your finger-tips. The data we collect for you is just like them telling you what they want and when. And, it’s all done with their permission so there’s no risk of being called a “Spammer”.

Each time we send an email to your customers/prospects on your behalf, you will know exactly who opened the mail and who didn’t. You’ll see how many times each one was opened and who clicked links to learn more about your product(s) or service(s). You know their name, what they read and what links they clicked each time they do it. Armed with that information, you can now send them more targeted information about what they seem to be interested in.

Contact a MousEffects representative for a quick walk-through of our tracking technology or, visit an online tracking demo here. Enter the demo site by using the Username "demo" and Password "showme" (all lower case letters). To begin, if the "5 Quick Steps to Get Started" isn't visible, find the linnk in the lower right-hand corner that says, "Launch Quick Start Popup". Feel free to play around in the program in order to familiarize yourself with it's power. Please keep in mind that we will set it up for you so all you really will do is look at the "Statistics" (upper right-hand corner).